I get asked this question all the time and it’s generally in the context of money. A free Facebook page makes more economic sense than a website in some minds. After all who doesn’t like free?
So what’s the answer? Can a Facebook page replace a website?
For me the short answer is simple: serious businesses should not have a Facebook business page instead of a website.
The more accurate answer is businesses can – and possibly should – have both; and while you’re at it get a Twitter page and a Google Plus page and a LinkedIn page and a…
Deep eath. Stay on point, Rivera.
Having a website and a Facebook business page (plus other social media outlets) affords prospects and customers an opportunity to find your business and interact with your business in a variety of different ways. Your Facebook page can play to Facebook’s strengths; your website can play to the strengths of whatever environment it is in.
With over 50% of Americans now using smartphones (a statistic that presumably includes most of the tech-savvy professionals reading 60 Second Marketer), it’s safe to say that these ubiquitous little pocket computers have become interwoven into the fabric of our lives.
While that may mean we end up wasting a few minutes (or hours) here and there playing Angry Birds and checking our Facebook feeds, the burgeoning app market also ings plenty of opportunity to speed up the processes of our daily work life, from keeping track of our taxes to connecting with colleagues across the country.
Apps come and go quickly as competitors find a way to tweak and improve an idea, but these five are poised for growth in 2013 thanks to their intuitive platforms and an inherent usefulness that improves peoples’ workflow.
Most of us with active online lives now have several dozen accounts requiring passwords, from email to bank accounts to airline rewards programs to social media sites. Although at $17.99, 1Password is a pricey iPhone app, it gets the nod among password storing apps for its ease of use, reliable security, and compatibility with Android and PCs.
The concept is simple: store all of your account names, passwords, and even credit card numbers into 1Password’s encrypted system, and they’ll be available wherever and whenever you need them. You choose one password to gain access, so even if your phone or device is lost or stolen, your information will be safe. If you’ve ever wasted valuable time tracking down a lost password or username, you know the value of a safe, digital database for your log-ins.
With more and more people working from home or on-the-go, teleconference calls are more common than ever as a way of inging employees together and collaborating on a task. However, pulling up emails or calendar invites with lengthy dial-in codes can be a pain, and misdialing or lost information can make you a few minutes late to an important call.
Web page loading speed is the most crucial part of a site’s usability and SEO. Google considers page speed to be one of the 200 ranking factors that influence a website’s position in organic search results and is known to enrich user-experience. With numerous other websites in your niche the competition to earn site traffic and keep people impressed with rich usability is becoming more crucial every day. If your website does not load quickly chances are you will lose site visitors to your competition in a matter of seconds.
Here are 20 quick tips aimed at optimizing your website’s loading time:
The images on your site take up a lot of your page size and can eventually affect the loading time of your page. It is not enough to downsize your website’s images in the HTML editor because that only changes the appearance of the image in the front-end and not its actual size. Use external picture editor tools to resize the images, such as Photoshop.
Here are some online tools to optimize your site’s images:
For optimized loading time of your page it is ideal to stick to standard image formats such as JPG, PNG and GIF.
Some sites may need stylized text to make the web page look attractive. However, you must remember that text in the form of an image can take up a lot of the web page size and is of no use for SEO. It is thus ideal to use the text styles in CSS and keep everything in text format instead.
A site that requires plugins may slow your page loading speed. Not all plugins are unnecessary, for example, social share plugins which are a must-have for every site these days. That said, always check to see if there is a better alternative to the plugin, for example, using a CMS with in-built social plugins.
It is official; businesses must reserve a major portion of their internet marketing resources and strategies for social media. Word of mouth marketing cannot be faked nor can it be manipulated as it involves real people. Businesses have to take responsibility to promote their brand on social media platforms. While large corporations can afford to hire special social media managers or train an in-house team to do it, small businesses may struggle to keep up with the trend due to limited budgets or time. This is where a social media management tool comes in handy. There are many tools out there that will help you manage your time with social media marketing strategies, but what you hope to achieve from the use of these tools is the real question. Keeping this focus in mind will help you choose the best tool from the myriad of choices available.
First let us list the function of social media management tools. They will:
Plan your social media goals, form a budget in terms of both time and money and get a social media management tool that meets your needs and allows for smooth, easy management of all your profiles.
Here are 4 such tools that will help you handle your social media profiles and also help you manage your time as a small business owner. The common features of these tools are affordability, friendly interfaces and the inclusion of a free trial, thus giving you room to decide which one you will be most comfortable working with.
Hootsuite is one of the oldest social media management tools. It boasts many awards and is preferred over other social media management tools in its caliber. The best part is that you can get a free plan (among other paid plans) for this incredible tool.
Unique selling points of the tool: